Outlook 2026/2027: Key Developments at a Glance

• More moving images in corporate communications: Companies in Traunstein are increasingly planning image, product, and recruiting films for websites, social media, and trade fairs.
• Seasonally planned shoots: Spring and early autumn 2026/2027 are expected to be particularly suitable for outdoor shoots in the city and surrounding area; indoor productions typically intensify during the winter half-year.
• Combination formats on the rise: Shoots are increasingly bundled with photo shoots, short reels, and subtitle packages to cover more channels in one production slot.
• Stronger employer branding: Recruiting clips with employee statements, day-in-the-life formats, and location advantages of Traunstein are being prioritized.
• Tourism and city marketing: For 2026/2027, new thematic series are emerging that visually bundle the old town, cultural events, and nature experiences.
• Further education and young talent: Practice-oriented workshops on editing, color grading, sound, and project organization are expected to be offered more frequently in the region.

Planned and Recommended Formats for Traunstein

Image and Campaign Films

For 2026/2027, it is worthwhile to plan compact, modular image films that are played out in 15–60 seconds for social media and in 90–150 seconds for web appearances. A script with a clear core message and 3–5 visual leitmotifs from the city and region is recommended.

Product and Explainer Videos

For SMEs and crafts, function-oriented short modules are suitable: one 20–40 second snippet per feature, combined into a long version. On-location shoots in workshops or service areas can be well scheduled from Q2 2026.

Recruiting and Onboarding Clips

Companies are increasingly planning role profiles, trainee spots, and team testimonials. For visibility in the application cycle, a publication schedule with peaks before training and semester starts is recommended.

Event, Tourism, and City Series

City marketing and cultural organizations are preparing new series with episodes of 60–120 seconds each. These bundle local stories, short interviews, and fitting B-roll from Traunstein and the Chiemgau region.

Photo Production and Hybrid Shoots

Combined appointments enable consistent visual worlds. In 2026/2027, teams are increasingly relying on parallel photo and video pipelines to keep style, lighting, and corporate design consistent.

Project Planning: How Clients in Traunstein Prepare Now

1. Goal definition by the end of Q1 2026: Formulate a measurable communication goal (e.g., application rate, product feature adoption, trade fair leads).
2. Format and channel selection: Define lengths, aspect ratios (9:16, 1:1, 16:9), and subtitle scope. Plan versioning for social, web, and presentations.
3. Reserve shooting windows: Secure 2–6 consecutive shooting days depending on scope. Outdoor motifs in Traunstein are usually best realized in the transitional seasons.
4. Motif and shooting permits: Check public spaces, traffic, drone use, and brand usage in good time.
5. Brief participants: Coordinate sound bites, clothing, data protection notices, and internal approvals.
6. Slot post-production: Plan buffers for rough cut, feedback, fine cut, color correction, sound, and subtitles.
7. Rollout and tracking: Define publication rhythm, thumbnails, text additions, and key figures for success measurement.

Further Education and Careers: What's Coming Up in 2026/2027

• Editing and color: Planned training on DaVinci Resolve, Premiere Pro, and color management support beginners and career changers.
• Sound on set: Compact workshops on miking, set acoustics, and basic mixing are expected to be offered semi-annually.
• Production and organization: Seminars on calculation, rights, shoot planning, and safety help make projects plannable.
• Practical formats: Trainee and assistant positions at regional shoots will provide real access to camera, lighting, assistant directing, and post-production in 2026/2027.

Tip: Interested parties should watch for announcements from regional training providers and industry initiatives in Upper Bavaria; registrations are often possible just a few weeks before the start.

Decision Support: Choosing a Production Team

• Fit for goal and style: Check whether showreels match the desired look and feel.
• Regional motif experience: Teams with local knowledge plan shooting logistics in Traunstein more efficiently.
• Resource planning: Clarify team size, technology, drone and sound setup, as well as possible parallel photography.
• Transparent calculation: Ask for flat rates for pre-production, shooting day, post-production, and versioning.
• Rights and usage: Define usage duration, channels, and music licenses in advance.

Forward-Looking Calendar 2026/2027 for Traunstein Productions

The following time windows are generally suitable and are frequently requested for 2026/2027:

• Spring (March–May): Outdoor shoots in the old town and nature, recruiting clips before training and semester starts.
• Summer (June–August): Event coverage, tourism motifs, longer golden hour shoots.
• Autumn (September–November): Product and image films with indoor and outdoor portions, trade fair preparation.
• Winter (December–February): Indoor productions, studio setups, post-production, and archive maintenance.

Note: For motifs requiring permits and drone flights, a lead time of several weeks is recommended.

Checklist: Ready for Shooting in Traunstein

• Concept, core message, and call-to-action are set.
• Shooting locations, permits, and contacts are confirmed.
• Participants briefed; consents and data protection obtained.
• Outfits, props, product samples prepared.
• Equipment list, safety, and emergency contacts clarified.
• Post-production timeline and approval slots planned.
• Rollout plan including subtitles, thumbnails, and text modules created.

Further Information and Sources

1. FFF Bayern – Film Funding — Information on calls for proposals, calendar, and guidelines (accessed 2026-01-07)
2. IHK for Munich and Upper Bavaria – Creative Industries — Events, consulting, and trends (accessed 2026-01-07)
3. Federal Government – Cultural and Creative Industries — Framework conditions and programs (accessed 2026-01-07)