Hofbräuhaus Traunstein
(360 Reviews)

Hofgasse 6, Traunstein

Hofgasse 6, 83278 Traunstein, Germany

Hofbräuhaus Traunstein | Opening Hours & Menu

The Hofbräuhaus Traunstein is not just a brewery, but a piece of lived Chiemgau identity. In the middle of the old town of Traunstein, the establishment at Hofgasse 6 combines historical brewing art, modern experience offerings, and a clearly recognizable profile as a beer brand, host, and regionally rooted employer. The official website has emphasized the connection between tradition and fresh beer enjoyment for many years, while the city and brewery together refer to over four centuries of history. For visitors, it is important: The brewery is located at Hofgasse 6, and the associated Bräustüberl is at Stadtplatz 20. Both addresses play a central role in the search for opening hours, menu, tours, or shop and belong together if one wants to truly understand the Hofbräuhaus Traunstein. ([hb-ts.de](https://www.hb-ts.de/?utm_source=openai))

Opening Hours, Address, and Contact

Anyone looking for the opening hours of the Hofbräuhaus Traunstein should distinguish between the brewery, administration, brewery shop, and Bräustüberl. The brewery headquarters at Hofgasse 6 can be reached at +49-(0) 861-988 66 0; for administration and logistics, the official contact page lists its own times. The brewery shop is open from Monday to Thursday from 8:00 AM to 5:00 PM and on Friday from 8:00 AM to 12:00 PM. The Bräustüberl, the restaurant at Stadtplatz 20, welcomes its guests daily from Monday to Sunday from 10:00 AM to 12:00 AM. This clear separation is practical because search queries for Hofbräuhaus Traunstein opening hours often refer to multiple areas: sales, visiting the brewery, the kitchen, or the beer garden. For good planning, it is therefore worthwhile to choose the desired part of the establishment in advance. Those looking for beers, gift ideas, or fan merchandise should orient themselves towards the brewery shop or online shop; those who want to eat or sit in the beer garden should target the Bräustüberl. ([hb-ts.de](https://www.hb-ts.de/kontakt/))

The location in the middle of Traunstein is a great advantage for anyone who wants to combine spontaneous beer enjoyment with a city stroll. The city of Traunstein describes the location as easily accessible, with proximity to the A8, direct train connections from Munich and Salzburg, and around 3,000 centrally located parking spaces in the city area. For visiting the brewery, it is also helpful that the official website of the brewery refers to the Karl-Theodor parking lot, from which it takes about ten minutes on foot to reach the brewery. In the city center, there are also digital parking options via the Parkster app. This way, a normal approach quickly turns into an uncomplicated visit, whether one just stops by the shop, reserves at the Bräustüberl, or books a tour. For guests from the region, the Hofbräuhaus Traunstein is thus a place where everyday life, meeting points, and tradition naturally overlap. ([traunstein.de](https://www.traunstein.de/tourismus-freizeit/anreise-informationen/))

Menu, Restaurant, and Bräustüberl

The search for the Hofbräuhaus Traunstein menu almost always leads directly to the Bräustüberl at Stadtplatz. There, according to its own website, they focus on fresh regional ingredients, Bavarian cuisine, and dishes that are deliberately matched to the beer specialties of the house. The menu is updated seasonally, and a solid lunch menu is also part of the program. This is important for guests because the Bräustüberl does not present itself as just any tavern, but as a gastronomic extension of the brewery. So, anyone looking for the Hofbräuhaus Traunstein restaurant does not end up in an interchangeable establishment, but in a classic Bavarian inn with a clear product philosophy. The official wording makes it clear that kitchen and beer are considered together here. This is particularly evident in the combination of regional down-to-earthness, seasonal changes, and an ambiance that focuses on the old town, beer garden, and inn culture. ([braeustueberl-traunstein.de](https://braeustueberl-traunstein.de/speisekarte-bier/))

The Bräustüberl itself thrives on its location at Stadtplatz and its strong atmosphere. The beer garden page describes the place as a spot to see and be seen, right in the middle of city life with weekly markets, concerts, many guests, and visitors. This urban character makes the location attractive for lunch breaks, family dinners, meeting points after work, and evenings with Bavarian cuisine. Particularly noteworthy is also the connection to the brewery: Only beer specialties from the Hofbräuhaus Traunstein are served in the Bräustüberl. Additionally, there is the Holzfasslbier, which has been tapped and served with suitable food pairing just like it has been for hundreds of years. For search terms like Bräustüberl, restaurant, menu, or beer garden, the establishment is ideally positioned because it combines culinary enjoyment, regional identity, and visible brewing tradition in a single visit. ([braeustueberl-traunstein.de](https://braeustueberl-traunstein.de/biergarten/))

Those looking for the right selection for a cozy meal can rely on typical Bavarian tavern logic: snacks, warm main dishes, seasonal daily specials, and a drinks menu that is tailored to the house beers. The Bräustüberl's website emphasizes not only quality and regionality but also the close connection to the Sailer brewing family. This gives the place a personal touch that is described as authentic and friendly in many reviews. For SEO relevance, this is important because the keyword Hofbräuhaus Traunstein menu not only refers to food but to a complete visitor experience with inn, beer garden, and brewery. So, those who reserve here are not just choosing food, but a very classic Bavarian form of togetherness. ([braeustueberl-traunstein.de](https://braeustueberl-traunstein.de/speisekarte-bier/))

Brewery Tour, Museum, and Parking

A particularly strong theme surrounding the Hofbräuhaus Traunstein is the brewery tour. The official tour page describes an experience that includes raw materials, brew house, open fermentation cellar, horizontal storage tanks, and the new museum. Additionally, there are tastings, pretzels, beer connoisseur certificates, and in the extended formats, even conversations with the brewmaster. There are several formats: the classic tour, the special tasting, the VIP brewmaster tasting, and the knowledge tour for school classes. For many visitors, this is the best way to not only drink the brand but to experience it in its technical and cultural depth. The city of Traunstein adds practical information: The visit to the brewery museum is only possible as part of a tour, prior registration is required, and the duration is about 2.5 hours. So, anyone looking for Hofbräuhaus Traunstein tour will not find a superficial show program here, but a structured and very content-rich tour through production and history. ([hb-ts.de](https://www.hb-ts.de/brauereifuehrung/))

Practical questions about access and parking are also well answered. The brewery recommends the Karl-Theodor parking lot in Traunstein for tours; from there, it takes about ten minutes to walk to the brewery, and the city parking page also mentions the Parkster app as a digital solution. Those coming by car from Munich or Salzburg benefit from good transport connections via the A8 and a large number of central parking spaces in the city center. For the tour itself, the brewery also provides useful tips: The route is not barrier-free, children are welcome, but a stroller is not possible, and flat shoes are recommended. This may sound unremarkable, but it is worth its weight in gold for visitors because such details make the difference between good planning and unnecessary stress. The Hofbräuhaus Traunstein thus combines tourist attractiveness and clear visitor logistics in an exemplary manner. ([hb-ts.de](https://www.hb-ts.de/en/brewery-tour/?utm_source=openai))

The museum is particularly strong as part of the experience world. The brewery states that the new brewery museum was awarded the Golden Beer Idea 2023. This makes it clear that Traunstein not only produces beer but also conveys beer culture. Especially in a region where customs, inns, and enjoyment are closely linked, this museum makes the brand tangible for families, groups, associations, and interested guests. Additionally, there is a very practical detail: E-bike batteries can be charged for free. This also shows that the tour is not only historically oriented but also practical for everyday life. So, anyone searching for Hofbräuhaus Traunstein parking, brewery tour, or museum will receive a combination of experience, orientation, and service that is often more important for the visit decision than any advertising statement. ([hb-ts.de](https://www.hb-ts.de/brauereifuehrung/))

History of Hofbräuhaus Traunstein

The history of Hofbräuhaus Traunstein is closely linked to the history of the city. The official city page explains that in 1612, Duke Maximilian opened the Hofbräuhaus as a state monopoly for brewing wheat beer. At the same time, the Bräustüberl history points out that a brewery with owner Michael Wöhrer was already mentioned at the current location at Stadtplatz in 1598. These two dates make it clear how deeply the brewing and tavern culture is rooted in Traunstein. From a historical perspective, the place is therefore not just a business but a space of continuity for regional brewing culture. Those who google the brand Hofbräuhaus Traunstein often seek exactly this connection of tradition, origin, and credible history. The location thrives on its authenticity because beer has not only been sold there today but has been brewed, served, and developed for centuries. ([traunstein.de](https://www.traunstein.de/kultur-brauchtum/stadtgeschichte/qr-code-stadtspaziergang/hofbraeuhaus/))

The history of the current Bräustüberl goes through various names and owners. According to the official chronicle, the establishment was long known as Mittlerer Bräu, later as Sternbäu, and only the Sailer family brought continuity to the development from 1896. This was followed by renovations, lease changes, and in 1996, a multi-month renovation where the guest room, side rooms, and hall regained their historical character. Particularly mentioned are paneled walls, porcelain lamps, and oil paintings with brewing motifs. This is important for visitors because the atmosphere does not feel artificial but has grown historically. The Hofbräuhaus Traunstein therefore does not sell mere nostalgia but a credibly preserved inn feeling that has developed over generations. This authenticity explains why search terms like Bräustüberl, history, or tradition play such a strong role in the context of the location. ([braeustueberl-traunstein.de](https://braeustueberl-traunstein.de/geschichte/))

The historical identity also includes the distinctive integration into the cityscape. The official beer page describes that the Hofbräuhaus Traunstein, as a wheat beer brewery, is inseparably connected to the Traunstein cityscape and that the label features the main building, the Jacklturm, the St. Oswald Church, and the mountain panorama of the Bavarian Alps. It is also stated there that this place has been the home of the brewery in the heart of Chiemgau for over 400 years. Such details are valuable for both SEO and content because they show that the establishment is not interchangeable. The brand stands for home, cityscape, and landscape embedding as well as for products. So, those who come here are not just visiting a business but a historical ensemble of brewery, old town, and regional culture. ([hb-ts.de](https://www.hb-ts.de/biere/weissbier/))

Pale Lager, Wheat Beer, Zwickl, and Holzfasslbier

The topic of Hofbräuhaus Traunstein beer is strongly characterized by clear varieties. The official website lists, among others, Pale Lager, Wheat Beer, Zwickl, Bavarian Pils, Dark Beer, Fürstentrunk, Dark Wheat Beer, Dark Bock Maximilian, Light Bock Josef, Radler Naturtrüb, Light Pale Lager, Non-Alcoholic Pale Lager, Light Wheat Beer, Non-Alcoholic Wheat Beer, Non-Alcoholic Zwickl, Holzfasslbier, and Wheat Beer Special Edition. This variety shows that the establishment does not only stand for a single variety but offers a wide range between classic enjoyment, non-alcoholic variants, and seasonal or special specialties. Particularly important for search intent is the Pale Lager, which is described on the site as by far the most popular variety. It is said to be velvety, soft, sweet, and full-bodied while simultaneously characteristic of a Bavarian brewery style. ([hb-ts.de](https://www.hb-ts.de/en/our-beer/?utm_source=openai))

The Wheat Beer holds special historical significance for the brand. The brewery describes it as the first and for a long time the only beer variety after its founding as a pure wheat beer brewery in 1612. The wheat beer thus stands not only for taste but for the identity of the house. According to the official site, the brewery works with the best Bavarian raw materials, and the beer is made with its own yeast, which imparts complex fruity aromas. The site also mentions 12.3 degrees of original wort and 5.5 percent alcohol. For search terms like Hofbräuhaus Traunstein Wheat Beer or Hofbräuhaus Traunstein Beer, this is a strong unique selling point: The product is historically anchored and clearly described. The Pale Lager is also documented with 12.3 degrees of original wort and 5.3 percent alcohol and is described as harmonious, full-bodied, and balanced. This creates a clean connection between tradition, product data, and emotional brand image. ([hb-ts.de](https://www.hb-ts.de/biere/weissbier/))

Another highly searched term is Zwickl. The official Zwickl page explains that Zwickl or Kellerbier originally referred to the unfiltered sample of a beer and that the beer is tapped directly from the storage tank. The naturally cloudy beer is described as a velvety pale lager with fresh malt and hop aroma, also with 12.3 degrees of original wort and 5.3 percent alcohol. Particularly interesting for visitors is the historical street sale: Three times a year, a Zwickl street sale takes place in Hofgasse, where the fresh beer is filled into historical two-liter siphon bottles. For 2026, the site lists the dates April 12, October 25, and December 19. The portfolio is complemented by Holzfasslbier, a pale lager from the wooden barrel with lower carbonation and thus a particularly mild character. This combination of tradition, technical explanation, and sales-strong specialties makes the Hofbräuhaus Traunstein so interesting for beer lovers. ([hb-ts.de](https://www.hb-ts.de/biere/zwickl/))

Shop, Merchandise, and Career

Those looking for Hofbräuhaus Traunstein Shop will find a full-fledged online shop with areas for beers, glasses, collector's items, and clothing. The product range includes beer sets, enjoyment glasses, bottle coolers, textiles, and fan merchandise. Individual product pages showcase items like a Hofei fan hat and a HB knitted hat. This shows that the brand functions not only as a beer producer but also as a lifestyle and home brand. The shop homepage also makes it clear that the Hofbräuhaus Traunstein organizes its products into a clear assortment logic, which is practical for those searching specifically for glasses, clothing, or gifts. This shop structure is an important part of the digital presence because it translates classic brand loyalty into concrete purchasing occasions. ([hbtraunstein-shop.de](https://hbtraunstein-shop.de/?utm_source=openai))

The on-site sales are also well organized. According to the shipping and payment page, orders can be picked up directly on-site, free of shipping costs, but only during the brewery's opening hours and by appointment. The phone number 0861-988660 and the email address shop@hb-ts.de are provided for this. Thus, the brewery shop is not just a store but a concrete interface between production, sales, and customer proximity. This is a plus for regional customers and visitors who want to spontaneously take home a gift, a crate of beer, or a fan product. For search queries like Hofbräuhaus Traunstein hat, logo, or shop, it is important that the brand functions as a comprehensive identity with accessories and gift items beyond beer. ([hbtraunstein-shop.de](https://hbtraunstein-shop.de/pages/versandkosten-und-zahlungsarten?utm_source=openai))

The career page adds this picture with the job market aspect. It states that the Hofbräuhaus Traunstein is more than just a workplace, but an institution with strong family and regional ties. Positions such as beer driver (m/f/d) and training positions for brewers and maltsters are listed. The training description is very specific: covering all production areas, producing various beer types, quality control, bottling, labeling, packaging, and cleaning and disinfecting the equipment. The training lasts three years, starts each September 1, and a job-related internship is recommended. For keywords like jobs, career, or employees, this is the crucial information: The Hofbräuhaus Traunstein presents itself not only as an inn or beer brand but also as a modern employer with clear job profiles and support for young talent. ([hb-ts.de](https://www.hb-ts.de/karriere/))

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Hofbräuhaus Traunstein | Opening Hours & Menu

The Hofbräuhaus Traunstein is not just a brewery, but a piece of lived Chiemgau identity. In the middle of the old town of Traunstein, the establishment at Hofgasse 6 combines historical brewing art, modern experience offerings, and a clearly recognizable profile as a beer brand, host, and regionally rooted employer. The official website has emphasized the connection between tradition and fresh beer enjoyment for many years, while the city and brewery together refer to over four centuries of history. For visitors, it is important: The brewery is located at Hofgasse 6, and the associated Bräustüberl is at Stadtplatz 20. Both addresses play a central role in the search for opening hours, menu, tours, or shop and belong together if one wants to truly understand the Hofbräuhaus Traunstein. ([hb-ts.de](https://www.hb-ts.de/?utm_source=openai))

Opening Hours, Address, and Contact

Anyone looking for the opening hours of the Hofbräuhaus Traunstein should distinguish between the brewery, administration, brewery shop, and Bräustüberl. The brewery headquarters at Hofgasse 6 can be reached at +49-(0) 861-988 66 0; for administration and logistics, the official contact page lists its own times. The brewery shop is open from Monday to Thursday from 8:00 AM to 5:00 PM and on Friday from 8:00 AM to 12:00 PM. The Bräustüberl, the restaurant at Stadtplatz 20, welcomes its guests daily from Monday to Sunday from 10:00 AM to 12:00 AM. This clear separation is practical because search queries for Hofbräuhaus Traunstein opening hours often refer to multiple areas: sales, visiting the brewery, the kitchen, or the beer garden. For good planning, it is therefore worthwhile to choose the desired part of the establishment in advance. Those looking for beers, gift ideas, or fan merchandise should orient themselves towards the brewery shop or online shop; those who want to eat or sit in the beer garden should target the Bräustüberl. ([hb-ts.de](https://www.hb-ts.de/kontakt/))

The location in the middle of Traunstein is a great advantage for anyone who wants to combine spontaneous beer enjoyment with a city stroll. The city of Traunstein describes the location as easily accessible, with proximity to the A8, direct train connections from Munich and Salzburg, and around 3,000 centrally located parking spaces in the city area. For visiting the brewery, it is also helpful that the official website of the brewery refers to the Karl-Theodor parking lot, from which it takes about ten minutes on foot to reach the brewery. In the city center, there are also digital parking options via the Parkster app. This way, a normal approach quickly turns into an uncomplicated visit, whether one just stops by the shop, reserves at the Bräustüberl, or books a tour. For guests from the region, the Hofbräuhaus Traunstein is thus a place where everyday life, meeting points, and tradition naturally overlap. ([traunstein.de](https://www.traunstein.de/tourismus-freizeit/anreise-informationen/))

Menu, Restaurant, and Bräustüberl

The search for the Hofbräuhaus Traunstein menu almost always leads directly to the Bräustüberl at Stadtplatz. There, according to its own website, they focus on fresh regional ingredients, Bavarian cuisine, and dishes that are deliberately matched to the beer specialties of the house. The menu is updated seasonally, and a solid lunch menu is also part of the program. This is important for guests because the Bräustüberl does not present itself as just any tavern, but as a gastronomic extension of the brewery. So, anyone looking for the Hofbräuhaus Traunstein restaurant does not end up in an interchangeable establishment, but in a classic Bavarian inn with a clear product philosophy. The official wording makes it clear that kitchen and beer are considered together here. This is particularly evident in the combination of regional down-to-earthness, seasonal changes, and an ambiance that focuses on the old town, beer garden, and inn culture. ([braeustueberl-traunstein.de](https://braeustueberl-traunstein.de/speisekarte-bier/))

The Bräustüberl itself thrives on its location at Stadtplatz and its strong atmosphere. The beer garden page describes the place as a spot to see and be seen, right in the middle of city life with weekly markets, concerts, many guests, and visitors. This urban character makes the location attractive for lunch breaks, family dinners, meeting points after work, and evenings with Bavarian cuisine. Particularly noteworthy is also the connection to the brewery: Only beer specialties from the Hofbräuhaus Traunstein are served in the Bräustüberl. Additionally, there is the Holzfasslbier, which has been tapped and served with suitable food pairing just like it has been for hundreds of years. For search terms like Bräustüberl, restaurant, menu, or beer garden, the establishment is ideally positioned because it combines culinary enjoyment, regional identity, and visible brewing tradition in a single visit. ([braeustueberl-traunstein.de](https://braeustueberl-traunstein.de/biergarten/))

Those looking for the right selection for a cozy meal can rely on typical Bavarian tavern logic: snacks, warm main dishes, seasonal daily specials, and a drinks menu that is tailored to the house beers. The Bräustüberl's website emphasizes not only quality and regionality but also the close connection to the Sailer brewing family. This gives the place a personal touch that is described as authentic and friendly in many reviews. For SEO relevance, this is important because the keyword Hofbräuhaus Traunstein menu not only refers to food but to a complete visitor experience with inn, beer garden, and brewery. So, those who reserve here are not just choosing food, but a very classic Bavarian form of togetherness. ([braeustueberl-traunstein.de](https://braeustueberl-traunstein.de/speisekarte-bier/))

Brewery Tour, Museum, and Parking

A particularly strong theme surrounding the Hofbräuhaus Traunstein is the brewery tour. The official tour page describes an experience that includes raw materials, brew house, open fermentation cellar, horizontal storage tanks, and the new museum. Additionally, there are tastings, pretzels, beer connoisseur certificates, and in the extended formats, even conversations with the brewmaster. There are several formats: the classic tour, the special tasting, the VIP brewmaster tasting, and the knowledge tour for school classes. For many visitors, this is the best way to not only drink the brand but to experience it in its technical and cultural depth. The city of Traunstein adds practical information: The visit to the brewery museum is only possible as part of a tour, prior registration is required, and the duration is about 2.5 hours. So, anyone looking for Hofbräuhaus Traunstein tour will not find a superficial show program here, but a structured and very content-rich tour through production and history. ([hb-ts.de](https://www.hb-ts.de/brauereifuehrung/))

Practical questions about access and parking are also well answered. The brewery recommends the Karl-Theodor parking lot in Traunstein for tours; from there, it takes about ten minutes to walk to the brewery, and the city parking page also mentions the Parkster app as a digital solution. Those coming by car from Munich or Salzburg benefit from good transport connections via the A8 and a large number of central parking spaces in the city center. For the tour itself, the brewery also provides useful tips: The route is not barrier-free, children are welcome, but a stroller is not possible, and flat shoes are recommended. This may sound unremarkable, but it is worth its weight in gold for visitors because such details make the difference between good planning and unnecessary stress. The Hofbräuhaus Traunstein thus combines tourist attractiveness and clear visitor logistics in an exemplary manner. ([hb-ts.de](https://www.hb-ts.de/en/brewery-tour/?utm_source=openai))

The museum is particularly strong as part of the experience world. The brewery states that the new brewery museum was awarded the Golden Beer Idea 2023. This makes it clear that Traunstein not only produces beer but also conveys beer culture. Especially in a region where customs, inns, and enjoyment are closely linked, this museum makes the brand tangible for families, groups, associations, and interested guests. Additionally, there is a very practical detail: E-bike batteries can be charged for free. This also shows that the tour is not only historically oriented but also practical for everyday life. So, anyone searching for Hofbräuhaus Traunstein parking, brewery tour, or museum will receive a combination of experience, orientation, and service that is often more important for the visit decision than any advertising statement. ([hb-ts.de](https://www.hb-ts.de/brauereifuehrung/))

History of Hofbräuhaus Traunstein

The history of Hofbräuhaus Traunstein is closely linked to the history of the city. The official city page explains that in 1612, Duke Maximilian opened the Hofbräuhaus as a state monopoly for brewing wheat beer. At the same time, the Bräustüberl history points out that a brewery with owner Michael Wöhrer was already mentioned at the current location at Stadtplatz in 1598. These two dates make it clear how deeply the brewing and tavern culture is rooted in Traunstein. From a historical perspective, the place is therefore not just a business but a space of continuity for regional brewing culture. Those who google the brand Hofbräuhaus Traunstein often seek exactly this connection of tradition, origin, and credible history. The location thrives on its authenticity because beer has not only been sold there today but has been brewed, served, and developed for centuries. ([traunstein.de](https://www.traunstein.de/kultur-brauchtum/stadtgeschichte/qr-code-stadtspaziergang/hofbraeuhaus/))

The history of the current Bräustüberl goes through various names and owners. According to the official chronicle, the establishment was long known as Mittlerer Bräu, later as Sternbäu, and only the Sailer family brought continuity to the development from 1896. This was followed by renovations, lease changes, and in 1996, a multi-month renovation where the guest room, side rooms, and hall regained their historical character. Particularly mentioned are paneled walls, porcelain lamps, and oil paintings with brewing motifs. This is important for visitors because the atmosphere does not feel artificial but has grown historically. The Hofbräuhaus Traunstein therefore does not sell mere nostalgia but a credibly preserved inn feeling that has developed over generations. This authenticity explains why search terms like Bräustüberl, history, or tradition play such a strong role in the context of the location. ([braeustueberl-traunstein.de](https://braeustueberl-traunstein.de/geschichte/))

The historical identity also includes the distinctive integration into the cityscape. The official beer page describes that the Hofbräuhaus Traunstein, as a wheat beer brewery, is inseparably connected to the Traunstein cityscape and that the label features the main building, the Jacklturm, the St. Oswald Church, and the mountain panorama of the Bavarian Alps. It is also stated there that this place has been the home of the brewery in the heart of Chiemgau for over 400 years. Such details are valuable for both SEO and content because they show that the establishment is not interchangeable. The brand stands for home, cityscape, and landscape embedding as well as for products. So, those who come here are not just visiting a business but a historical ensemble of brewery, old town, and regional culture. ([hb-ts.de](https://www.hb-ts.de/biere/weissbier/))

Pale Lager, Wheat Beer, Zwickl, and Holzfasslbier

The topic of Hofbräuhaus Traunstein beer is strongly characterized by clear varieties. The official website lists, among others, Pale Lager, Wheat Beer, Zwickl, Bavarian Pils, Dark Beer, Fürstentrunk, Dark Wheat Beer, Dark Bock Maximilian, Light Bock Josef, Radler Naturtrüb, Light Pale Lager, Non-Alcoholic Pale Lager, Light Wheat Beer, Non-Alcoholic Wheat Beer, Non-Alcoholic Zwickl, Holzfasslbier, and Wheat Beer Special Edition. This variety shows that the establishment does not only stand for a single variety but offers a wide range between classic enjoyment, non-alcoholic variants, and seasonal or special specialties. Particularly important for search intent is the Pale Lager, which is described on the site as by far the most popular variety. It is said to be velvety, soft, sweet, and full-bodied while simultaneously characteristic of a Bavarian brewery style. ([hb-ts.de](https://www.hb-ts.de/en/our-beer/?utm_source=openai))

The Wheat Beer holds special historical significance for the brand. The brewery describes it as the first and for a long time the only beer variety after its founding as a pure wheat beer brewery in 1612. The wheat beer thus stands not only for taste but for the identity of the house. According to the official site, the brewery works with the best Bavarian raw materials, and the beer is made with its own yeast, which imparts complex fruity aromas. The site also mentions 12.3 degrees of original wort and 5.5 percent alcohol. For search terms like Hofbräuhaus Traunstein Wheat Beer or Hofbräuhaus Traunstein Beer, this is a strong unique selling point: The product is historically anchored and clearly described. The Pale Lager is also documented with 12.3 degrees of original wort and 5.3 percent alcohol and is described as harmonious, full-bodied, and balanced. This creates a clean connection between tradition, product data, and emotional brand image. ([hb-ts.de](https://www.hb-ts.de/biere/weissbier/))

Another highly searched term is Zwickl. The official Zwickl page explains that Zwickl or Kellerbier originally referred to the unfiltered sample of a beer and that the beer is tapped directly from the storage tank. The naturally cloudy beer is described as a velvety pale lager with fresh malt and hop aroma, also with 12.3 degrees of original wort and 5.3 percent alcohol. Particularly interesting for visitors is the historical street sale: Three times a year, a Zwickl street sale takes place in Hofgasse, where the fresh beer is filled into historical two-liter siphon bottles. For 2026, the site lists the dates April 12, October 25, and December 19. The portfolio is complemented by Holzfasslbier, a pale lager from the wooden barrel with lower carbonation and thus a particularly mild character. This combination of tradition, technical explanation, and sales-strong specialties makes the Hofbräuhaus Traunstein so interesting for beer lovers. ([hb-ts.de](https://www.hb-ts.de/biere/zwickl/))

Shop, Merchandise, and Career

Those looking for Hofbräuhaus Traunstein Shop will find a full-fledged online shop with areas for beers, glasses, collector's items, and clothing. The product range includes beer sets, enjoyment glasses, bottle coolers, textiles, and fan merchandise. Individual product pages showcase items like a Hofei fan hat and a HB knitted hat. This shows that the brand functions not only as a beer producer but also as a lifestyle and home brand. The shop homepage also makes it clear that the Hofbräuhaus Traunstein organizes its products into a clear assortment logic, which is practical for those searching specifically for glasses, clothing, or gifts. This shop structure is an important part of the digital presence because it translates classic brand loyalty into concrete purchasing occasions. ([hbtraunstein-shop.de](https://hbtraunstein-shop.de/?utm_source=openai))

The on-site sales are also well organized. According to the shipping and payment page, orders can be picked up directly on-site, free of shipping costs, but only during the brewery's opening hours and by appointment. The phone number 0861-988660 and the email address shop@hb-ts.de are provided for this. Thus, the brewery shop is not just a store but a concrete interface between production, sales, and customer proximity. This is a plus for regional customers and visitors who want to spontaneously take home a gift, a crate of beer, or a fan product. For search queries like Hofbräuhaus Traunstein hat, logo, or shop, it is important that the brand functions as a comprehensive identity with accessories and gift items beyond beer. ([hbtraunstein-shop.de](https://hbtraunstein-shop.de/pages/versandkosten-und-zahlungsarten?utm_source=openai))

The career page adds this picture with the job market aspect. It states that the Hofbräuhaus Traunstein is more than just a workplace, but an institution with strong family and regional ties. Positions such as beer driver (m/f/d) and training positions for brewers and maltsters are listed. The training description is very specific: covering all production areas, producing various beer types, quality control, bottling, labeling, packaging, and cleaning and disinfecting the equipment. The training lasts three years, starts each September 1, and a job-related internship is recommended. For keywords like jobs, career, or employees, this is the crucial information: The Hofbräuhaus Traunstein presents itself not only as an inn or beer brand but also as a modern employer with clear job profiles and support for young talent. ([hb-ts.de](https://www.hb-ts.de/karriere/))

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Frequently Asked Questions

Reviews

AK

andrei kope

22. June 2024

Hello from Brașov, Romania. :) This beer traveled a bit. Traunstein-Berlin-Munich-Sibiu-Brașov :)

MP

Mr PSayers

10. October 2025

Excellent food, real 'German' atmosphere, super friendly and attentive staff (without being intrusive).

SC

Sarah Cafaro

27. June 2025

I understand completely the fact we were 15 minutes late but the way the waitress handled the situation was very aggressive and unpolite. She could’ve been much nicer and for instance as a local recommend restaurants that were still open.

PH

Pavel Hrdlička

25. August 2022

An honest beer with hops that smell of fruit. Light, full-bodied, pleasant.

CS

Cornelius Schmahl

10. July 2024

Amazing Brewery, great and funny tour. Beer is incredible, especial the special Weissbier, probably the best I ever had.