Brewery Hofbräuhaus Traunstein | Brewery Tour & Beer Garden

In the heart of the historic old town of Traunstein stands an institution of Bavarian beer culture: the Brewery Hofbräuhaus Traunstein at Hofgasse 6–11. For centuries, the distinctive building with its brewhouse and deep cellars has shaped the cityscape and invites visitors to authentic experiences between craftsmanship, history, and enjoyment. Upon arrival, guests will find short distances: to the brewery in Hofgasse, to the beer garden at the city square, and to central parking options around Karl-Theodor-Platz. The guided tours through the brewhouse, open fermentation cellar, horizontal lager cellar, and the brewery museum are particularly popular, concluding with a small tasting in the Maximilianstüberl. Equally characteristic is the beer hall with classic Bavarian cuisine and the special connection to the city, evident in details such as horse-drawn deliveries within the city or the street sale of freshly tapped Zwicklbier. This blend of lived tradition and contemporary hospitality makes Hofbräuhaus Traunstein an ideal destination for connoisseurs, groups, companies, and anyone who wants to experience beer culture firsthand.

Beer Hall at the City Square: Opening Hours, Beer Garden, and Cuisine

The Hofbräuhaus Traunstein includes the beer hall at Stadtplatz 20, just a few steps from the brewery in Hofgasse. Those strolling through the lively square will discover the beer garden in the midst of city life: here, guests sit outdoors, observe weekly markets and small square concerts, and enjoy freshly tapped beer specialties from the brewery. The beer hall is open daily from 10:00 AM to 12:00 AM, providing ample time slots for early arrivals as well as late guests – whether for a stop after the tour, a lunch break at the city square, or a cozy evening with friends. In the tavern, the hosts serve a range of Hofbräuhaus beers, from Helles and Weißbier to Zwickl and Bavarian Pils, as well as Dunkel, Bock varieties, and seasonal specialties. The menu focuses on Bavarian cuisine with regional ingredients. For those who prefer sitting outdoors, the beer garden offers the perfect spot, while the interior provides a rustic tavern atmosphere. The beer hall is not only a tavern but also a popular venue for private celebrations, weddings, or conferences. For such occasions, early coordination with the local team is recommended. Due to its location directly at the city square, the beer hall is easily accessible on foot, by bicycle, and via public transport. For drivers, the proximity to Karl-Theodor-Platz with its underground garage and parking lot offers a comfortable option for exploring the city center on foot. Thus, the beer hall combines authentic beer culture with the vibrant backdrop of the city center – an ideal place to unwind after a tour or simply enjoy the hustle and bustle of the square.

Brewery Tour: Procedure, Duration, Booking, and Tasting

The brewery tours at Hofbräuhaus Traunstein showcase the full range of brewing craftsmanship – from raw materials to finished beer. The tour lasts about two and a half hours and takes guests through five stations of the ongoing production: the brewhouse, the open fermentation cellar, the horizontal lager cellar, and the newly designed museum. The tour guides vividly explain why the best raw materials make a difference, what distinguishes the historic brewhouse, and how open fermentation affects the sensory experience. The tour concludes with a small tasting: three beers are sampled in 0.2-liter glasses, typically a selection of top-fermented and bottom-fermented varieties, accompanied by a fresh pretzel in the Maximilianstüberl. Participation is only possible with prior registration, and booking is conveniently done through the brewery's official ticket shop. Regular tour times offer planning certainty: Mondays and Thursdays at 6 PM, Tuesdays at 2 PM, and Wednesdays and Saturdays at 11 AM. Additionally, special tours can be booked, particularly suitable for groups. The content of the tours is designed to bridge the gap between tradition and the present: in the museum, exhibits and stories from over four centuries bring the brewery's development to life, while modern processes become visible in the production area. Those with questions will find the guides ready to take the time to explain backgrounds and address individual interests. Practical note: the meeting point is the brewery at Hofgasse 6–11. Sturdy footwear is recommended, as the tour involves several levels through production and cellars. After the tasting, it is advisable to continue the visit in the beer hall at the city square. This way, the tour becomes a rounded overall experience that combines knowledge with moments of enjoyment.

Directions to Hofgasse 6 and Parking Near the City Square: Options Around Karl-Theodor-Platz

The brewery is centrally located in the old town of Traunstein, at Hofgasse 6–11. For those arriving by car, there are several easily accessible parking options nearby. Particularly convenient is the underground garage Rathaus-Zentrum at Karl-Theodor-Platz (P2), which is centrally located to the city center and is suitable for visiting the city square, beer hall, and brewery alike. Also at Karl-Theodor-Platz is the parking lot Zentrum P2 with a high number of spaces, open all day. Other options include the train station parking tunnel (P1), just a few minutes' walk from the center, and the festival ground on Siegsdorfer Straße (P3), a spacious parking lot with direct access to the city center. The city of Traunstein continuously provides information about rates and times; typical rates in the central parking garages and lots are moderate during weekdays, while many areas are free at night and in the late evening hours. An additional note regarding electric mobility: since April 1, 2025, vehicles with electric license plates may park for free for up to three hours in public parking spaces in Traunstein; this rule does not apply to underground garages and parking garages. For those who want to explore the city center at a leisurely pace, it is advisable to park in P2 at Karl-Theodor-Platz or at festival ground P3 and take the short walk into the old town. Visitors arriving by train can also conveniently reach the brewery: from the train station, the path leads through the city center to the city square and further into Hofgasse. For bus travelers, P3 with bus parking spaces is a reliable option. The central location has another advantage: those wishing to stop for a drink after the tour can simply cross the city square to the beer hall and soon find themselves in the beer garden. This way, you combine travel, tour, and dining with short distances.

History and Special Features: From 1612 to Today – The Sailer Family, Zwicklbier, Horse-Drawn Carriages

The roots of Hofbräuhaus Traunstein date back to 1612. At that time, Duke Maximilian I. established the Hofbräuhaus – the so-called Weiße Preyhaus – as a state monopoly for white beer. In the late 18th and early 19th centuries, large cellar facilities were created below the house on the slope, allowing for storage and still shaping the brewery's structure today. In 1820, the Hofbräuhaus was privatized and began brewing other beer varieties. In 1896, Josef Sailer acquired the brewery, and it has remained in the hands of the Sailer family ever since. This continuity shapes the brewery's direction to this day: regionally rooted, craftsmanship-oriented, and open to technical advancements. Among the lively traditions are deliveries with horse-drawn carriages within the city – a rarity that visibly demonstrates the connection to the city. Another highlight of the annual calendar is the street sale of freshly tapped Zwicklbier from the lager cellar on selected Sundays, attracting numerous guests and emphasizing the brewery's closeness to the local community. Among the variety of beers, the 1612 Zwicklbier stands out: unfiltered, with a fresh malt and hop aroma, directly from the coolness of the lager cellar. However, specialties like wooden barrel beer or seasonal bock beers also showcase the sensory range. Those wishing to delve deeper into history will find illustrative exhibits in the brewery's museum that trace the development from a princely operation to a family brewery – including technical milestones and stories from several centuries of tavern and brewing culture. This historical dimension is not backward-looking; rather, it forms the resonance space in which modern processes and quality standards are anchored. It is precisely this intertwining of heritage and present that guests experience during tours, in the beer hall at the city square, and at special events of the brewery.

Photos and Impressions: Brewhouse, Museum, Beer Garden, and Beer Shop

For those seeking visual inspiration in advance, the official pages of the brewery and the beer hall, as well as municipal and tourist portals, offer numerous photos. Typical motifs include the copper-glossy brewhouse, the open fermentation tanks, the horizontal lager tanks, and the vaults of the historic cellars – places that can be seen live during the tours. Additional images showcase the newly designed museum with exhibits from several centuries, the Maximilianstüberl as a tasting venue, and the beer hall at the city square with its beer garden in the heart of the city. Particularly atmospheric are impressions from the street sale when freshly tapped Zwicklbier is served directly from the lager cellar, or photos of horse-drawn deliveries within the city that connect tradition and urban experience. For culinary enthusiasts, insights into the beer hall's menu, which focuses on regional ingredients, are also worthwhile. A practical tip for anyone wanting to take a piece of Hofbräuhaus Traunstein home: the brewery's own beer shop offers not only beer specialties but also suitable souvenirs. This way, the visit can be documented and the taste of the region shared with friends. Those sorting photos after the tour can even thematically organize the tour – from raw materials to the brewhouse and fermentation, to storage and the historical stations in the museum. This sequence of images corresponds to the actual course of the tour and makes the impressions comprehensible. Additionally, exterior shots of Hofgasse, the city square, and Karl-Theodor-Platz provide a sense of the short distances between the brewery, beer hall, and parking options. Thus, a rounded picture of craftsmanship, urban life, and enjoyment emerges.

Jobs and Training: Career at Hofbräuhaus Traunstein

As a family-run traditional brewery, Hofbräuhaus Traunstein offers insights into numerous professional fields related to beer. The brewery's career page continuously publishes open positions and training opportunities. Typical positions range from plant operators in bottling to warehouse staff and driving roles. The training program for brewers and maltsters, starting on September 1, is particularly established; during the three-year training program, trainees go through all production areas – from malt reception to bottling – and learn about quality control, plant hygiene, and handling bottle and keg filling. The brewery provides supportive conditions for vocational school instruction in Munich. Those wishing to test whether the profession is a good fit can complete a one-week internship. The career page lists contacts and contact options for each job posting, including for applications via email. In addition to professional requirements, the brewery emphasizes teamwork, regional connection, and enjoyment of the product. Many positions highlight modern compensation, social benefits, and employee perks, including events and appreciation within the brewery family. For career changers, there are also opportunities depending on the position, provided that technical understanding and careful working methods are brought along. Those from the hospitality industry will also find a traditional working environment in the beer hall right in the city square. For students and graduates seeking insights into production, quality assurance, or logistics, direct contact with the HR team is worthwhile to explore internships or student jobs. Thus, Hofbräuhaus Traunstein connects the roots of a historic brewery with modern career paths and development opportunities – an attractive environment for all who see their professional future in an authentic food craft.

Sources:

• Hofbräuhaus Traunstein – Special Tours and Ticket Shop
• City of Traunstein – Brewery Museum & Tour Times
• City of Traunstein – Beer Tradition and Zwicklbier 1612
• Hofbräuhaus Traunstein – Imprint and Contact Information
• Beer Hall Hofbräuhaus Traunstein – Tavern, Beer Garden, Opening Hours
• Beer Hall Hofbräuhaus Traunstein – Contact & Address Stadtplatz 20
• City of Traunstein – Parking in Traunstein, P1, P2, P3
• City of Traunstein – Electric License Plates: 3 Hours Free Parking in Public Spaces
• Experience Bavaria – Brewery Tour at Hofbräuhaus Traunstein, Duration and Content
• Hofbräuhaus Traunstein – Beer Selection
• Hofbräuhaus Traunstein – Careers & Training
• Wikipedia – Hofbräuhaus Traunstein (Overview, History)